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A Groupon for the greenie in you – GreenDeals.org

Posted on January 10th, 2011 by Daniel

In case you haven’t heard, Groupon, a web-based coupons seller for various local businesses, is making a killing with its business model. So much so in fact, that it declined a $6B offer from Google! Its amazing success in this market has left the doors wide open for plenty of other competitors with a similar model, thus giving customers like you and I more choices for discounted coupon deals to enjoy.

The latest addition to this market comes from the good folks at Green America, a network of eco-friendly and socially responsible businesses. The site is  GreanDeals.org, and it focuses on bringing customers green-related coupon discounts from the vast network of Green America approved businesses. The site was launched in November 2010 at the San Francisco Green Festival, after conducting beta testing with over 100,000 users (via GreenBiz.com).

The success of the Groupons of the world does show that customers are willing to wait for discount bargains on items that they may have overlooked in the past. From our experiences at sobuka.com, financial concerns are stated as the biggest barrier to entry when it comes to go green. If green related deals are packaged and presented successfully, there is no reason why GreenDeals.org can’t break through the barrier and move more customers to eco-friendly alternatives while shopping.

Tags: green america, green coupons, Green Shopping, greendeals.org, groupon

This entry was posted on Monday, January 10th, 2011 at 2:58 pm and is filed under Featured Content, Green Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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